Notable Projects, Causes &
Awards
NOTABLE PROJECTS (headlines are clickable):
Diversifying Talent Pipelines by Connecting HBCU Students to Corporate America
2021/2022 Virtual Career Workshops, HBCU Heroes + Visit.org + Dozens of Partners
Aiming to connect aligned mindsets during an ongoing historical reckoning in America, Justin oversees Social Impact at HBCU Heroes, where he accelerates promising opportunities for minority students and connects them to resources and corporate mentors for greater career success. Justin developed HBCU Heroes’ Online Academy with Visit.org, curators of virtual events that engage employees and drive real impact. Through monthly workshops and weekly training sessions, Justin has connected hundreds of corporate volunteers with thousands of HBCU students for two-way learning experiences that evolve American workplaces and open corporate doors for students nationwide. Partners include P&G, Amazon, Capital One, NASCAR, Citi, SiriusXM + Pandora, Goldman Sachs, Intel, Morgan Stanley, Spotify, LOL Network, RingCentral, Wieden + Kennedy, Tik Tok for Good, Linkedin, WayUp, Facebook, Intel, Michael B. Jordan Legacy Classic, Yahoo, Comcast, Lumen, Pure Storage, Alliance Bernstein, Twilio, Paul Hastings, GXO, Moody’s, Cowen, Coca-Cola, Lacework, Crowdstrike and many more.
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Protecting Voting Rights, Promoting Registration, Engaging Employees
2022 Midterm Voting Initiatives, HeadCount.org
As Business Development Advisor to HeadCount, a nonpartisan, voting nonprofit that registers voters at concerts, music festivals and other events, Justin connected corporate partners to the organizations mission and their goals for the upcoming 2022 Midterm Elections. Justin made introductions and explored opportunities for employee engagement through virtual and on-site collaborations on voting initiatives centering HeadCount among values-aligned corporate partners. Partners include: Amazon, Salesforce, Target, Under Armour, Universal Music Group and more.
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Caring for Domestic Workers
2020 Covid-19 online PSA, NDWA + Participant + NextDoor
As the Coronavirus arrived in theUS, Justin spearheaded a new digital initiative to provide immediate employer messaging for how to care for domestic workers during the pandemic, amplified even further through in-kind media donations from regional publishing partners and advocates.
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LGBTQ+ Visibility
2020 Pride 365, It Gets Better Project + Lexus
Pride365 celebrated traditional, seasonal moments, through a more inclusive lens. The Double Date campaign, funded by Lexus, challenged heteronormative concepts of love and displayed greater representation to all couples, of all ages, who celebrate love on Valentine’s Day.
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Mental Health Awareness
2018- 2019 We Rise Festival, The Well Being Trust Foundation + LACDMH
Justin has partnered on powerful mental health initiatives, built around podcasts, events, documentaries and digital video campaigns, including an annual LA-based event series with the Well Being Trust Foundation, as part of LA County Dept of Mental Health’s “We Rise” festival, stimulating important conversations that reduce stigmas and break down barriers to greater mental health access.
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Voter Suppression, Criminal Justice Reform, Gender Equality
2018-2021 Impact Screenings + Filmmaker Discussions (100k+ employees / +75 corporations)
While Director of Impact Partnerships at Participant, Justin built campaigns with public and private companies, educational institutions, foundations and non-profits to drive social impact initiatives aligned with the films produced, centered around civic engagement, civil rights and social justice for films such as Roma, RBG, Green Book, Dark Waters, On the Basis of Sex, America To Me, John Lewis: Good Trouble & Judas and the Black Messiah.
These partnerships provided discussion tools and resources to leaders in Diversity & Inclusion, Government Affairs, Public Policy, PR/Communications and Employee Resource Groups within corporations such as Nike, Patagonia, Lyft, Salesforce, Facebook, Chanel, PayPal, Best Buy, Amazon, Mattel, Target, Airbnb and others.
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AWARDS:
• Fast Company’s 2020 World Changing Ideas, (Media & Entertainment)
Championing Benefits for Domestic Workers
Justin was the partnership and strategy lead on a digital initiative between the National Domestic Workers Alliance, Seventh Generation, Participant and SoulPancake, as part of an ongoing Social Impact campaign for the 2018 Participant film, Roma.
• 2019 Shorty Social Good Awards, GOLD, (Best Video Series)
• 2019 Telly Award, GOLD, (Best Non-Scripted/Documentary Branded Content Campaign)
Inclusive Storytelling that Shifts Perceptions
Justin strategized and led the partnership between Bonobos, Observatory and SoulPancake, with a goal to create a world where everyone feels they belong. The collaboration resulted in an impactful video series that featured inspiring graduates, including a young man who earned his college degree while incarcerated and a student who persevered through the US immigration process to build a life for himself in the United States.
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